Complex called us with a last minute request: to create a PSA for the National Highway Traffic Safety Administration that was fun and informative, while maintaining Complex's brand aesthetic. Using the client's tagline, "Buck Up What You Love", we chose to riff on our favorite 90's cartoons using neon colors, a Delorean-inspired car, and talking shoes to share this quirky (but important!) message to all the sneakerheads out there.
Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Storyboard Artist: Anthony Galante
Animators: Tim Beckhardt and Barbara Benas
Sound Design: Anthony Galante