We went back to school (literally) with JCPenney and The Today Show! Collaborating with UEG, NBCUniversal, and JCPenney, we transformed one Bronx dorm room into a magical home away from home.  Each branded vignette offers decorating and organizational tips for families preparing for dorm life. Find more organizing tips on Today.com.

"JCPenny - Dorm Decor" won Best Kids/Teen Branded Content in Cynopsis Media's 2018 Short Form Video Awards.


Client: NBCUniversal for JCPenney

Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Director of Photography: Zachary Poots
Stop Motion Animator: Victoria Arslani
Gaffer: Dylan Lazizza
Key Grip: Brigid Swanick
Post FX: Brenn Goodell
PA: Greg Harmon