To show the many ways that Snack Factory’s Pretzel Crisps can be served for the holidays, we worked with Bon Appétit to throw a pretzel party. We “dressed up” three pretzels in hand crafted paper hats and bow tie, pairing them with a variety of unexpected food combinations. Even the party confetti was styled out of minced mango and onions! Hand-drawn titles were created for each personality, while our post team chose unique sound effects for every shimmy and shake.
Agency: Bon Appétit Magazine (Condé Nast)
Client: Snack Factory
Creative Director: Emily Collins
Creative Producer: Jess Peterson
Art Director and Stylist: Minkyung Chung
Stop Motion Animator: Hayley Morris
Post FX: Marisha Falkovich