Shopify: The Right Tools
Shopify asked us to show how using their extensive collection of tools can seriously boost a small business. We went right to the source and focused on a series of makers that use Shopify – such as a custom sneaker artist, a ceramicist, and a terrarium artist – hard at work with the tools of their craft, while we see Shopify’s tools getting down to business seamlessly with them – our UI and key value props in action.
Using the kinetic movement of split screens, stop motion, and live action, we created a conversation between our practical maker and digital UI worlds. All movement is silky smooth to emphasize the ease of using Shopify’s UI. To capture a real maker’s environment on set, we made sure the workspaces felt ‘lived in’, with supplies and inspiration that make this feel authentic and speak to the ‘tools’ of their craft, while keeping framing balanced and uncluttered.
Client
Shopify
Creative Director & Director
Sally Tran
Senior Producer
Jennifer Vance
Head of Production
Megan Barbour
Producer
Kelsey Usher
Executive Producer
Emily Collins
Executive Creative Director
Michaela Olsen
Stop Motion Animation Director
Anthony Galante
Associate Creative Director
Liz Klein DiBello
Writer
And/Or (Kendra Eash)
Storyboards
Sabrina Chaney, Anthony Galante
Art Director
Emma Sobota
Consultant
Tom Dunne
Line Producer
Ditte Ravnild
1st AD
Darcy Thompson
DP
Gary Bardizbanian
1st AC
Mars Alba
Gaffer
Eric Sorensen
Key Grip
David Williamson
Swing
Kieran McShane, Rustam Caspian
Production Assistants
Zachary Aborizk, Ivan Rodriguez, Bertus Regis
DIT
Gabriel Freed
Production Designer
Brad M. Bailey
Lead Person
Cyrus Howlett
Set Dressers
Grace Bilbao, Daniel Kology
Art Assistants
Jahfari Johnson, Aidan Stadler
Tufting Fabricators
Alyssa Collister, Rachel Herbst
Ceramicist
Minkyung Chung
Wardrobe
Minkyung Chung & Liz Klein DiBello
UI Designer
Don Vincent Ortega
Lead Editor
Danilo Lima
Assistant Editor
Boris Ebzeev
Lead Animator
Lizzi Stuart Ignasher
Animator
Tynesha Foreman
Color
Alexia Salingaros
Sound Design/Audio Mix
Little Bear Audio
Composer
Zack Kraimer
On-Screen Talent
Minkyung Chung, Johnathan Dougan, Anthony Galante, Camille Labarre
Voice Over Talent
Brittany Jenkins, Georgia Kate Haege, Fiona McGarvey, Akiko Fujiwara, Heloise Wilson, Camilla Winter
Concept Development & Pre-Production
Daniel Castro, Matthew Bekowitz
BTS Editor
Anthony Galante
Shot at
Studio 49, Brooklyn
Client: Executive Producer
Jess Peterson
Client: Producer
Aleks Polakowska
Client: Art Director
Sascha Hopson
Client: Strategist
Shawn Petrusich
Client: Consultant
Tom Dunne
