Architectural Digest x Fancy Feast

In this campaign for Purina Fancy Feast, we’ve crafted a journey through five distinct rooms, each set in a different era to showcase a selection of Fancy Feast ornaments—both classic and contemporary. Each video transports viewers through time, highlighting the unique colors, textures, and styles of five key years in Fancy Feast’s history: 1984, 1993, 2006, 2013, and finally, today in 2024.

To bring each scene to life, Fancy Feast’s iconic White Persian cat makes an appearance, adding an elegant touch and connecting each period. From retro designs to modern elegance, these rooms celebrate the evolving aesthetic of Fancy Feast over the decades. Join us in exploring this blend of nostalgia and modern charm, as each room tells a part of the Fancy Feast story in style.