Airbnb Mag

To promote the launch of Airbnb Magazine's second issue, Mighty Oak collaborated with the Airbnb creative team to literally lift the stories of Airbnb hosts and visitors off of the page.

We created a custom pop-up book out of the magazine using dozens of paper replacement pieces, hand-drawn graphics, and bold sound design, highlighting three different stories found in the latest issue. The final piece was placed on Facebook, Instagram, and Snapchat Stories, creating one of the brand’s most successful editorial campaigns to date.

See our work-in-progress pictures below.