Edelman: Delta Dental

This adorable campaign for Delta Dental gave us something to sink our teeth into. :)

Over a dozen mini teeth were created out of sculpey, including one with a very dramatic cavity. Each character received their own hand-painted mouth, eyebrow, and eyelash replacements.

Custom-built wooden sets, hand-sewn rugs, couches, and tiny apparel were crafted for each video. Plus a mini soda bottle cast for a game of spin the bottle.

Best of all, we got the chance to create our own oversized gummy bear, made in sculpey, cast in resin, and painted with a mixed pigment to create the translucent red of a gummy. It was then painted with a gloss medium to give it that classic jelly shine.

• Client

  Edelman + Delta Dental

• Creative Director

  Michaela Olsen

• Creative Producer

  Jess Peterson

• Producer

  Megan Barbour

• Lead Animator

  Anthony Galante

• Assistant Animator

  Andrew Yates

• Fabricators

  Minkyung Chung, Anthony Galante, Sami Kerwin, Atiyeh Hess, Michaela Olsen

• Storyboards

  Sami Kerwin, Lauren Schmidt

• Post FX

  Andrew Yates, Sabrina Chaney

• Sound Design

  Hansdale Hsu