Huggies
The Hug-Line is a metaphorical hotline that provides moms with trusted information. Each video features one question around helping babies feel as comfortable as possible that our collective of four moms & experts answered in turn via audio interviews. We used a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.
Finding your #momfidence is a series that features an interview of each of our moms/experts as their responses are brought to life with animated accents via text animation, voice over and mixed media collage.
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Client
Meredith -
Executive Producer
Emily Collins -
Executive Creative Director
Michaela Olsen -
Creative Producer
Megan Barbour -
Art Director
Sarah Orenstein -
Lead Animator
Sabrina Chaney -
Animators
Carolina Lopez Corominas, Eric Larson, Carolyn Figel -
Script & Video Editor
Elyse Kelly -
Designer
Minkyung Chung -
Sound Designer
Chris Mastellone
