JCPenney
JCPenney and the YMCA paired up for a very special "buy one, give one" program. For every pack of socks or underwear purchased during their back-to-school “Pair Up” offering, the store would donate one pack to children in need. Our team worked with the talented folks at NBCUniversal and UEG to bring a personal touch to this promotion, fusing a hint of personality into each little garment.
We went back to school (literally) with JCPenney and The Today Show. Collaborating with UEG, NBCUniversal, and JCPenney, we transformed one Bronx dorm room into a magical home away from home. Each branded vignette offers decorating and organizational tips for families who are preparing for dorm life.
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Client
JCPenney -
Agency
NBCuniversal -
Creative Director
Michaela Olsen -
Creative Producer
Jess Peterson -
Animator
Victoria Arslani -
Stylist
Minkyung Chung -
Post FX
Xiao Xiao Soup -
Shopper
Dylan Levers
