Sherwin Williams x HGTV: My Space, My Style

Our tiniest project yet! To showcase HGTV and Sherwin-Williams' best interior design tips, we conceived a campaign to help viewers pick the right colors and accents to personalize their space.

Over the course of two weeks, our team constructed seven unique rooms, each measuring less than one square foot. The tiny rooms such as over 65 custom set pieces including  tiny sailboats, couches, and contemporary-style furniture. The rooms themselves were fabricated using repurposed wood from Tri-Lox Workshop + Mill.

During the fabrication process, X-ACTO knives became hacksaws, and fabric scraps were crafted into aprons, hand towels, and throw pillows. Sewing pins added the tufts to our tiny couches, and a single plastic ivy leaf would soon go on to become a full-on palm leaf. We painted flower posters with tiny brushes and hand-stretched two inches of canvas over custom wooden frames. Building small comes at the risk of sacrificing detail, so we used everything at our disposal to make sure that the intricacy of these tiny rooms didn't go unnoticed.

• Client

  Sherwin Williams

• Agency

  Meredith

• Creative Director

  Emily Collins

• Creative Producer

  Jess Peterson

• Producer

  Meghan Doherty

• Animation Director and Animator

  Anthony Galante

• Fabricators

  Minkyung Chung, Sami Kerwin, Andreas Dutz, Hillary Barton, and Anthony Galante

• Post FX and Sound Design

  Marisha Falkovich, Sabrina Chaney, Brenn Goodell, Hillary Barton, and Anthony Galante