truTV x Sherwin-Williams: The Painting Game
Welcome to "The Painting Game", a game show where three paint-swatch bachelors bid for the love of Patina, a paintbrush looking for her true-hue match.
This branded collaboration between truTV and Sherwin-Williams took a tongue-in-cheek approach, inspired by popular 70's game shows like "The Dating Show". Our fabricators used precision-cut plywood and string lights to build the marquee-lit stage, adding strips of gold ribbon to each level for an extra sparkle. The style of each character was inspired by 70's fashion like rainbow-faded aviators, an oversized slate blue tie, and a well-groomed mustache.
Patina's hair was made from more than 200 strands of embroidery thread, cut and glued to a wire-wrapped coif of upholstery foam, which then allowed us to animate the hair – an important part of Patina's personality.
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Client
truTV -
Client Sponsor
Sherwin Williams -
Creative Director
Michaela Olsen -
Creative Producer
Jess Peterson -
Animation Director
Anthony Galante -
Animator
Victoria Arslani -
Fabricators
Anthony Galante, Minkyung Chung, and Sami Kerwin -
Post FX
Anthony Galante, Marisha Falkovich -
Storyboard Artist
Sami Kerwin -
Hand Model
Sonya Meesh
