IBM x WIRED

Just like IBM Planning analytics, these WIRED Brand Lab videos share information and complex data with clarity… plus a bit of whimsy. Through collage-style animation and motion graphics we made sure capture the attention (and retention) of WIRED subscribers — from newbs to tech-savvy pros. 

Relying on data analytics and visual metaphors to tell the story of the product, our goal was to maintain a captive pace while still giving viewers enough space to understand the content. Through animating control rooms, center nodes, and complex data to show how IBM’s planning analytics seamlessly integrate with AWS, we ingrained a touch of personality into each element to maintain a sense of relatability and inclusivity. And of course, we incorporated animated textures and patterns that brought the digital elements to life with a hand-made, tactile feel.

Check out all six videos below:

IBM x WIRED: Business planning during global emergencies

IBM x WIRED: AI-Powered Cybersecurity: Transforming Detection and Response

IBM x WIRED: Predictive Problem-Solving: How Automation is Changing the Game

IBM x WIRED: AI Predictive Maintenance: How to ensure peak asset performance

IBM x WIRED: Optimizing Cloud Spend: How to increase growth without increasing the budget

IBM x WIRED: Turning sustainability goals into action

• Client

  Condé Nast

• Executive Producer

  Emily Collins

• Executive Creative Director

  Michaela Olsen

• Creative Producer

  Megan Barbour

• Director

  Liz DiBello

• Producer

  Kelsey Usher

• Designers

  Stephanie Swart, John McColgan, Rasmus Lowenbraat

• Animators

  Stephanie Swart, Alejandro De Hoyos Lechuga, Sabrina Chaney, Rasmus Lowenbraat, Dani Nunes

• Sound Design

  Chris Mastellone